Digital marketing is the practice of marketing products or services through digital channels to reach potential customers. This includes: email, social media, short messaging service, search engine optimization and so on. The main goal of digital marketing is to generate traffic to the company's website or product-based websites. Digital marketing, also known as online marketing, refers to advertising delivered through digital channels (over the internet) and allow for anytime-anywhere interaction. The terms “digital marketing” and “online marketing” are often used interchangeably. But they are not the same thing. The first one refers to all the different types of advertising done over internet-connected devices like phones or computers, while the second is just a subset encompassing different activities such as search engine optimization (SEO) or paid search ads (PPC). Digital marketing is an umbrella term that refers to various techniques used to market a product or a service to consumers. Digital marketing is mostly done by large corporations and is often used for marketing products or services to consumers. Marketing involves sending messages to potential customers so that they can inform decisions when choosing products. Digital marketing involves sending emails, creating web pages and social media profiles, and generating banner advertisements. Digital marketing can be done through computers, smartphones, and tablets, making it accessible to everyone. Digital marketing became popular in the early 2000s as companies started realizing the benefits of technology in communicating with customers. Digital marketing is becoming the go-to way for small businesses to reach out to consumers. Consumers are quickly adopting smart phones and tablets, giving small businesses access to a large number of potential customers. Digital marketing allows companies to provide information quickly and efficiently without needing large staffs dedicated to creating content. Consumers are now used to receiving information instantly via digital channels. There are many different ways in which a company can promote itself digitally. The most basic form of digital marketing is web development- or creating websites for customers to access content from your company. Email advertising is another popular form of digital marketing used by businesses today. Email ad campaigns have become a vital tool for marketers looking to reach out to prospective customers via digital channels. Other forms of digital marketing include social media, search engine optimization (SEO), video sharing, online payment systems and direct online contact with consumers. Digital marketing is the process of delivering advertising through the internet to a designated audience. It is also characterized by three unique characteristics: personalized content, measurable metrics and finesse in reaching its audience. Digital marketing can be used to reach audiences that are targeted based on their demographics, consumer behavior, what they buy and more. It is a strategy for engaging with an intended audience as well as an actual measurable business process that employs digital tactics and technology in order to better reach these people. As digital tactics have become more prevalent, marketers have had to modify their methods so that they can engage with people in an increasingly data-driven world. The world of digital marketing is ever changing as new technology becomes available and new applications are discovered for it. Digital marketing is quickly becoming the best way for companies of all sizes to connect with potential customers. Customers increasingly turn to digital channels when seeking information about products or services. Digital marketing has made us uniquely connected and makes it easy to share information directly with one another.